I am also currently fleshing out "business" details such as contracts and rates. Some days I feel like the Mandelbrot set (pictured below) when I can't stop iterating.
I'd like to share some tips that I've learned during this process.
Here are three hacks for developing "TheBomb.com" website copy:
1. Add visual variety. Alternate between short paragraphs and numbered and bulleted text. Also consider experimenting with bold, italics, or underlined text.
2. Add images. According to a 2011 study conducted by the content marketing platform Skyword, content with images receive 94% more page views. Also, consider adding an image of yourself to allow people to connect with you.
The language of the second company’s website, however, uses straightforward, technical text with a philanthropic bent. Both ways of communicating are valid because each business is speaking to its audience.
The ethos, or spirit, behind the product or service will influence the messaging, and will therefore attract particular types of people.
So figure out your tone of voice, and maintain consistency in your messaging. This voice will be one of the things that attracts your tribe. It is a component of the story you tell (the way in which you tell it.)
I also think the term "hacks" as opposed to "tips" on the Turns of Phrase website adds identity as well. I am still experimenting with language, but find myself caring less about sounding safe and now prefer to establish an identity that people will be drawn to, while also showing testimonials and writing samples that speak to my versatility.
Your voice will be one way to stand out from the crowd.
In closing, common website pages include an About page, Services, Portfolio, Contact us, and sometimes a Blog as well. Use this 24-7 marketing tool to nurture your customer base with your expertise, and a voice to call your own.
For the free tip sheet Bad Gramma: 5 Failsafe Tips to Better Writing, visit the homepage of my website here. You can see some of these elements implemented.