There I stood beside Serendipity
On the corner of 5th and Peachtree
Nervous, but still excited to see
What would become of my meeting this startup company?
I’ll say things aren’t always what you wish them to be
Not always at first, not initially
The Peachtree blues
In the Key of B
I did gain advice, consulting for free
You lack vision, they told me
Where is your why? Be tech-savvy
I analyzed for two months this constructive critique
Can I take a step back, objectively?
So now I stand at the edge of identity
Who am I?
What motivates me?
What is your mission, your reason for existing?
A few questions to answer
Told in three-part harmony
The Soul of a Business
Parts I, II, and III
Each holding an important key
To defining who you are
Unearthing your identity
A model for business
A way of being
A vision and plan—the apogee
Discover these answers
And then you will see
Now, shall we begin the trilogy?