This period was one where not everything was perfect, and I made some mistakes. But as they say in entrepreneurship, fail fast baby. So by addressing these issues, I hope to improve from this point forward.
LESSON OF THE DAY: Prepare by researching a company and individual thoroughly before the first hello.
Here are a few questions that I have developed that you should have the answer to. Really, they are questions that, after speaking with a number of people, have been important to know:
1. Who is the person with whom I'll be speaking?
Start with LinkedIn. Then, Google them. Has this person been featured in the media, whether a news article or Youtube video? Learn as much as you can about this person because when you speak to him or her, you can share this information as the conversation allows to show that you are invested in some way in the conversation and have a desire to work with this company.
2. What does the company do?
Answering this goes beyond the obvious of knowing the field of a business or the product that it sells. It also includes knowing the company's mission and any cutting-edge developments that are in the works. So in addition to reviewing the website, see if the company has also been featured in the media as well. Are there articles about new company projects, a recent community-driven event, awards, featured members of company leadership, etc.
3. What do you do?
I will say that I am still figuring this out, considering what I do seems to be a newer concept, more of less, personalized writing services for specific needs. The Internet Age, and social media too, I think, certainly have a great deal to do with the fact that Turns of Phrase can exist. So I'm learning a lot as I go. However, it is still important to have something specific to say to provide clarity of vision. My advice would be that if you are still in the refining process, and you are asked what your specialty is (as I was), then latch onto an area that includes a significant amount of work that you do well. For me at the moment, this is the technology/entrepreneurship space. What will you say when the person on the other line or in front of you asks, "What do you do?" Okay, time's up.
These are just three tips when speaking with people from established companies that you'd like to work with. It has made the difference even now as I interview people for the "big wig" guest post that I'm currently working on.
Anyway, that's it for now. I'm working on my Supermodel post and am excited to share that soon. Talk to you later.
One Phoenix in Atlanta (Me)