But I am worthy.
And I will continue with the schedule I have for myself, even if emotionally it can be difficult sometimes.
So these are the lessons I’ve learned that I can apply to the three clients I have now and moving forward from Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience by Pamela Wilson.
Content marketing: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute
It’s okay to wonder if your efforts will pay off. Pamela Wilson expresses this idea specifically about content marketing, but it validated in general my fears. Will this work? Am I doing the right thing? I accept my questions and fears, while continuing to move forward. You never know if that is courageous or dumb.
1. Use the “lazy” approach. Basically, work smart. Be efficient.
2. Headlines are important. You should practice writing headlines—this might take time. How-to’s are popular. Also unexpected words are too. So I took this advice and used "perennial" and "evergreen" for the season (and all times).
3. Open strong. Your first sentence is important. An example is using a surprising piece of information. Also, storytelling and the use of conflict also move things along.
4. **obvious alert** Include photos that move the story along. I recently discovered gifs, for example, or moving clips. I’ve read that LinkedIn might not be the space for that, but I am figuring out my voice and what that means relative to others. So I don’t know, I’m experimenting with these things. Regardless, pictures should complement the text.
5. Include a call to action. On a post like this, that could mean a question or an ask to buy. I am not including a call-to-action on this post though and did ask a question on my last one. I am not following this rule today, but the goal of this post isn't to really sell anything or to connect. So I'm okay.
I liked this book. I can probably use this for STEMNASIUM on their blog to make it stronger. Well, let me let this go this morning for Christmas Eve. It’s not cold but crisp, my mini Christmas tree on my desk and soon, a cup of tea.
I’ll be back. Just don’t call me Arnold.