You/a celebrity/a customer is the star. You tell a story of them going through a similar problem as your market right now. Then you give a solution about how the star used the product/service to solve their problem.
Attention: Get their attention
Interest: Get them interested in what you have to say, what you have to offer, what you wish to show them.
Desire: Get them to picture themselves benefiting from your offer. What will it be like? How will they feel?
Action: Tell them exactly what you would like them to do.
From copywriter Dan Kennedy.
Problem: Start by talking about the particular problem the market has right now.
Agitate: Intensify the consequences of this problem. Create the desire for this solution. Dig deep and say, “Do you realize how painful this problem is?” And whoever is reading is saying, “Yes, I do understand.”
Solution: Show how and why the particular way how and why it solves things.
Feel, Felt, Found
I know how you feel. I felt the same way. But here’s what I found.