If a picture is worth 1,000 words, then an infographic represents this phrase exquisitely. From the hieroglyphics in Egypt to the wall paintings in Lascaux, France to emoji in a text message, image is yet another form of communication for the human species, or us homo sapien sapiens.
Did you know that a person retains only 10% of information three days after hearing it? Yet if this same information is paired with a complementary image, this same individual will remember 65% of the information?
The findings are from noted research called the Pictorial Superiority Effect. Through the power of image, we can ensure that a person remembers more of what we say or write.
Have you considered using infographics to tell a story instead of using just text?
Here are three tips for creating powerful infographics:
1. Keep text concise. Write the most useful information. The use of images in addition to text eliminates the need for extra explanation.
2. Select images and a template that correspond to your message. If you are creating an infographic called “6 Tips for Forklift Safety,” and one of the tips is to understand the hazards associated with using forklifts, then a corresponding image might be a yellow triangular caution sign, for example.
3. Develop a headline. Come up with an informative title that summarizes all of the information of your infographic. Consider reviewing a few infographics to get ideas for titles.
Once you’ve developed this image-heavy piece of content, it can be shared with subscribers of your email list or social media followers. It can also be used as an “opt-in” tool to build an email list. Why write 1,000 words, when pictographs can do much of the work for you?
I share this information from my experience creating infographics such as this one here.
If you'd like to learn more about my work, I invite you to check out my website at www.turnsofphrase.com. I'd love to work with you. The next content post will be about blogging. See you soon.