It’s from a copywriter named JK Fraser. He is a white boy/man like a lot of the writers I started studying, I notice. Regardless, I couldn’t find much on him online. The Quick Notes I’ll share are from a podcast I listened to called Copywriters Podcast.
It’s by another copywriter named David Garfinkel. Who carries the same look at Fraser. Anyway, let’s get to things. Here’s what NOT to do.