What does starting an email list have to do with vulnerability? Honestly, I have no idea.
I just hope that I can wear myself in every facet of my life, in ballet class (with a toe that gets better and stronger), with VIPKID, with starting to forge relationships with the family I’m building.
But now, let me go ahead and look at some of the things I want to share from a copywriting book I have about 30 pages left to read, How To Write Copy That Sells. The problem with self-study is that we don’t know—I don’t know—if it will ever pay off.
But here are, still, a few takeaways from Chapter 4, about writing emails. And that I can build from a real and honest place with an email list. Who me? Yes, you.
1. Use a reputable service.
I know that people use MailChimp, but honestly, right now I think that I want to free-email people by typing in the email myself. I don’t need anything “super serious” right now. I am a human, and I want to be this. I have one person. And then I’ll ask others too to see what they think, people close to me. But MailChimp, maybe later. It’s good for when you have a lot of people I think.
2. People should have a reason to both opt-in and stay on your list.
So I emailed this person a copy of my Headlines E-book I wrote for an internship to share. And will interview them later this week for the job with Counselingwise. (And I’ll introduce myself then.) I said on my homepage that I’d give writing tips and then after that, I’d like to talk about translation and interpretation too. So I have to share good information, which brings me to my next point.
3. Be myself.
There’s a phrase I just read somewhere, “personality marketing.” So I don’t feel like changing myself because of who is on my list. They are (unfortunately…) welcome to unsubscribe. I have to remember this because I am a “people pleaser.”
4. Honor unsubscribes.
If you wanna go, then go. May I find my tribe. May my tribe find me.
5. Email regularly.
It’s easier to not want to be on a list that feels like spam. If you don’t email on a time schedule, you’ll feel like spam. So email regularly and on a schedule.
6. Have a “most-wanted response.”
That means, what do you want someone to do the most? Click a link? Reply to the email? Watch a video? This will help to write an email as a result.
7. Use the P-A-C formula for subject lines.
8. Use headline techniques, but subject lines should read like a friend is sending a message to you.
So title case isn’t necessary, unless you want to have it.
9. Start out the email with a benefit.
Yes, *Name of Person from Internship* told me the same thing. Blah…blah…back button. Don’t be that person that makes a person think this.
For now, this is all that I have to share.
P.S. Dear God, let my other blog be a good marriage to this one. Onward.